Creating essentials through timeless premium sports/streetwear for the modern traveler, where minimalism meets culture and community.

4OURS (Forever Ours) was born from a need for clothing that was representative of good quality ethically sourced garments, that meant more than just the materials that were used to craft them. It also needed to be a symbol of something bigger: oneness and community. Inspired by the lack of this feeling in the present day, our mission is to create a brand and movement that brings that feeling back.

Based in London, one of the most well-connected, multicultural, metropolitan cities in the world, it falls on us and our peers now to achieve this mission. The Simple Steps Logo, used on our signature hoodies, was created to do just that, with the coordinates pointing to King’s Cross Station in London: the most connected place in the city, and where the brand was born.

Taking inspiration from vintage sportswear and streetwear aesthetics from previous decades, we’ve created pieces, and aim to create more, that bring together the resilience of classic sportswear, elevated with clean, timeless designs.

From our heavyweight cotton/polyester blend hoodies to all our other essentials, it is our aim to create something people from all walks of life will love, appreciate, and take pride in wearing. Many in our 4OURS Community are doing just that, and make sure a Simple Steps hoodie is an essential travel companion when flying and exploring the world.

Quality craftsmanship is something we pride ourselves on. Every garment is decorated by hand (in the UK) by the very people who created the brand, ensuring each of our pieces is hand-checked to meet our quality control standards.

From anywhere on the globe to anywhere on the road, it’s Yours. Ours. 4OURS. Forever.